A real-estate CRMbuilt around lead intelligence
Know what your lead wants before you pick up the phone.
Compass watches every lead that lands on your site, scores how hot they really are, and pulls out what they want, layout, location, budget, urgency. By the time it hits a rep, the conversation is already half won.
Used by developers, multi-company groups & franchises in IN, SG, AE
The problem
Most CRMs receive leads. Yours should understand them.
A property lead is not a B2B inquiry. They have already toured three sites this weekend, filtered by budget on two portals, and saved a floor plan they liked. By the time they fill a form on your website, the signal is loud, if anyone is listening.
Most real-estate CRMs drop that lead into a generic pipeline and wait for a rep to figure it out. The rep calls cold, asks the same five questions every buyer has answered ten times, and loses three out of four to a developer who called twenty minutes earlier with the right unit in hand.
Compass treats every incoming lead as a question worth answering. The intelligence engine watches behavior, scores intent, and extracts a structured profile, layout, location, budget, urgency. The automation engine routes that profile to the right team, with an SLA. The rep walks into the call already knowing what to show.
Intelligence first
Every lead arrives scored and profiled.
Rules-based routing
Right rep, right team, right time.
Multi-tenant by design
Strict isolation across companies.
The model
Four levels. One source of truth.
Vendor at the top. Companies underneath. Teams own the day to day. Projects sit under teams. Pick a seat on the right and watch the workspace contract.
Lead intelligence
PrimaryEvery lead arrives already understood.
The moment a lead opens a listing on your site, the intelligence engine starts watching. It scores the lead's potential out of 100 and extracts a structured profile, preferred layout, preferred location, budget band, urgency signals, financing signals, before the form is even submitted.
- Scores every lead 0 to 100 on intake. Hot, warm, cold, with the reasons attached.
- Extracts preferences from behavior: 2BHK vs 3BHK, sea-facing, sub-2Cr, weekend-only browsing.
- Surfaces urgency: returning visitor, comparison patterns, financing pages viewed.
- Rep opens the lead and the call brief is already written.
Automation engine
CoreRoute leads with rules you can read.
Build assignment rules the same way you would draw them on a whiteboard. If the score is above 80, send it to the senior team. If the budget is below 1Cr, send it to the Town Center team. Capacity-aware, fair, with fallbacks for every edge case.
- Visual rule editor. Conditions and actions in plain language.
- Round-robin within teams, with daily capacity ceilings per rep.
- Quiet hours, fallback paths, and named escalation lanes.
- Every routed lead carries an audit trail of which rule fired and why.
Inventory
SupportingQuote from live availability, not yesterday's sheet.
Every unit, every status, every price change is tracked. Available, reserved, booked, blocked, sold, the lifecycle is one continuous record. Reps quote from the live state. Managers see the funnel collapse in real time when a tower fills up.
- Unit-level lifecycle with reservations and holds.
- Pricing version history for every unit, every quote, every approval.
- Allocations to teams or campaigns, with overage and conflict guards.
- Reports map inventory health to lead intent in one click.
Inside Compass
See the workspace as you scroll.
Pipelines, configurable models, role-scoped views. The real product, not a sizzle reel.
Built for every seat
Four roles. Four very different days.
Compass ships with sane defaults for the seats that already exist in your business. Edit them, layer them, audit them.
Vendor admin
Owns the estate, not the inbox.
- Spins up new companies, teams, and projects under the vendor.
- Sets the intelligence engine's scoring weights and the global rule library.
- Reads every metric across companies. Never edits an individual lead.
Plays well with
Connects to the channels your reps already live in.
No mandatory rip-and-replace. Compass meets your teams in WhatsApp, on calls, in inboxes, and routes everything back to one lead.
- WhatsApp BusinessTwo-way messaging on every lead
- CallingClick-to-dial with recording and dispositions
- EmailThreaded under the lead, no copy-paste
- CalendarSite visits, follow-ups, reminders
- ExportsCSV, Excel, scheduled drops to S3
- WebhooksOutbound events for any downstream tool
Pricing
Three plans. Real numbers.
Annual billing gives you two months free. Every plan starts with a 30-day trial, no card.
Launch
For your first real CRM.
One company, one team, getting off spreadsheets.
≈ ₹1,666/mo when billed annually
- Users5 users
- Leads2,000 leads / month
- Projects2 projects
- Lead pipeline with stages and statuses
- Manual assignment from the queue
- Site-visit scheduling and logs
- Basic reports and exports
Scale
Where automation pays for itself.
Multi-team operations across one or two companies.
≈ ₹3,333/mo when billed annually
- Users15 users
- Leads10,000 leads / month
- Projects10 projects
- Everything in Launch
- Automation rules for lead assignment
- Advanced reports and lead export
- Pre-defined roles and team scopes
- Communication tracking across channels
Pro
The full Compass, multi-company.
Vendors running multiple companies, regulated markets, real volume.
≈ ₹6,666/mo when billed annually
- Users40 users
- Leads30,000 leads / month
- ProjectsUnlimited projects
- Everything in Scale
- Inventory lifecycle and pricing history
- Custom roles, field-level permissions, audit logs
- Team capacity rules and advanced automation
- API access, webhooks, scheduled reports
- Priority support and dedicated onboarding
Overage is predictable. ₹1,000 per additional 5,000 leads. ₹500 per additional 5 users. We notify well before you hit any wall.
Full comparisonTenanted by design
Security is the first feature, not the footer.
Multi-tenancy is the product. We treat it like the product, with the controls and the paper trail to match.
Tenanted at the database
Every row knows its vendor. Cross-vendor access is impossible by design, not by query convention.
Roles inherit from the org tree
Read and write rules cascade. Exceptions are explicit, audited, and reversible from one screen.
Data lives where you do
Choose your region at signup. India, Singapore, UAE, EU, or your own cloud account on Enterprise.
- SOC 2 Type IIIn progress, Q4
- ISO 27001Planned, 2026
- GDPR / DPDPCompliant
- Audit log exportAvailable
- SSO (SAML, OIDC)Enterprise
- SCIM provisioningEnterprise
Questions
The ones buyers actually ask us.
Most vendors are live in two to four weeks. The longest part is data, not configuration. We migrate from Excel, Salesforce, HubSpot, and Pipedrive with a dedicated solution architect for Growth and Enterprise.
Never, unless you explicitly grant that. The default scope at every level is isolation. Permissions inherit from the org tree, and cross-brand visibility is an opt-in rule with an audit entry.
Yes. The data model is per typology. Each brand can carry its own field set, pricing logic, and pipeline. You do not need a separate workspace per asset class.
The mobile app caches the rep's pipeline and lets them log visits, quotes, and follow-ups without signal. Everything syncs the moment the device reconnects.
By default in your chosen region, India, Singapore, UAE, or EU. On Enterprise, we deploy into your own cloud account with full audit log export and a custom retention policy.
We provide first-party connectors for WhatsApp Business and the major telephony providers used by Indian and SEA real-estate teams. Anything else slots in via webhooks.
We size against the org you bring, brands, projects, and seats, and quote on a working call. There are no surprise tier walls or per-feature paywalls. Annual commitments unlock discounted seats.
You do. Always. Export is a first-class feature. If you ever leave Compass, you take your data with you in a clean schema, not a CSV graveyard.
Next
Show us your estate. We will show you ours.
A 30-minute working call. Bring a real brand, a real project, and a real role. We will run the workspace against your actual hierarchy.
Reply within 24 hours, IST business days. Calls scheduled in your timezone.